me too. International Premieres New PSA Confronting the Adultification of Black Girls

[Philadelphia, PA]

me too. International recently premiered the first PSA in its new campaign, What Do We Owe Black Children? — a powerful initiative to confront the harmful cultural norms that impact Black girls and Black boys, and make them more susceptible to sexual violence and trauma.

The campaign features two PSAs: The Barbershop (premiering in August 2025) and The Rules, which spotlights the everyday experiences of Black girls whose innocence is often overlooked or dismissed due to prejudiced adult expectations. Created in partnership with VersusTV, these PSAs dive deeper into the societal impact of adultification of Black girls, including its connection to school-to-prison pipelines and media misrepresentation. 

The PSA was premiered in Philadelphia at the Barnes, and was also livestreamed to over 12,000 viewers through our partners at ActTV. Following the premiere,  Jos Duncan Asé moderated a robust panel where, survivors and advocates Aishah Shahidah Simmons, Chanel Dupree, Tashmica Torok, and Jessie Woo discussed how adultification bias appears in education, media, and institutions, and identified tangible actions for dismantling it.

Tarana Burke, Founder and Chief Vision Officer of me too. International offered this reflection: “Black girls are often still not seen as children. They’re treated like they’re grown before they’ve even had a chance to be young. But where harm happens, healing can also happen. And we owe it to Black girls to create a world where they are protected, believed, and allowed to just be.”

View the PSA Here
View the Premiere + Panel Here

For press inquiries, preview screeners, or interview requests, please contact press@metoomvmt.org.